illustration-based branding and immersive showit website design for storytellers & creatives

brand identity

Branding is A LOT more than just a logo, it's an entire identity suite that sets your brand apart from everyone else. My main focus when designing memorable branding is making sure everything is cohesive and unique, hand-crafted logos and illustrated elements are my thing! Creating a brand with personality and soul is really important for making impactful connections with your audience.

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website design

I use exclusively develop websites on Showit. I love getting creative with web design whilst also making sure that everything is super easy to navigate, and Showit is my go-to platform for this! Having a professionally designed website will create more trust and overall brand recognition. Your website is one of the most important assets to have as a business because it's 100% yours, unlike social media where things are changing and can be unpredictable.

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brand strategy

This goes hand in hand with visual identity, it’s an essential part of crafting a solid brand that’s aligned with your business goals and values. The strategy is done during the creative direction phase of the project and typically consists of market research, differentiating your brand, sourcing brand fonts, playing with colour palettes, and developing a moodboard full of visuals before the brand identity starts!

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illustration

My custom illustration services are super flexible and can range from branded icon sets to fully detailed artwork. All of my illustrations are drawn digitally using Procreate on an iPad, this allows me to make changes & move things easily!

Illustration has become a core part of my creative services, infused into all of my projects in some way.

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packaging

Packaging can be super customisable and fun, this is where creativity can really come alive! In saying that, it’s also important to me that all materials used throughout the process are as ethically sourced as possible. I like to research and help my clients find sustainable options that are kinder to the environment. At the heart of all memorable packaging is a good balance of originality, practicality, and sustainability.

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social media

I can help you put a social media plan in place by creating a strategy that will keep your posts consistent and cohesive across all platforms, through on-brand Canva templates that can be edited and reused without feeling overdone. Consistency is key for creating a strong online presence, this is important because it helps grow your audience, engagement, and reach.

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like what you see? here's how to work with me

2. review your custom proposal

3. get started with all the fun stuff!

1. fill out my enquiry form

portfolio

hey, i'm jade!

design fairy, dog mum, daydreamer

I’m known for my illustration-based branding and immersive Showit websites! Even though my personal brand style is super girly and colourful, I can also design darker fantasy-inspired branding as well. It’s super fun to challenge my creativity and explore different styles based on each client’s unique brand world.

I mainly work with authors and bookish brands, here's a few: Holly Renee, Kat Singleton, Avina St. Graves, Lexy Night, Rachael Hilliard, Valerie Tejeda, The Bookish Box.